Maryrose Lyons blogging since 2003...

Twitter Success Story

January 19, 2009 at 6:21 pm

Just as every campaign should have a digital element, so too every digital campaign ought to have a Twitter element. The latest success has left me flabbergasted!

Before Christmas we launched a new site for The Rose Project. The marketing includes Twitter, Facebook, Youtube, and other elements. I knew that for people to follow The Rose Project on Twitter, it had to have a hook and so we pledged that we would only provide good news. In these dark months of winter 08/09, subscribing to a little good news from a charity that’s doing life saving work in Africa is an attractive proposition indeed…

So attractive that someone from Amazon became a follower of The Rose Project. That’s how they found out about The Rose Project’s wrapping paper. And now Amazon are in discussions with The Rose Project on distributing the wrapping paper.

Now that’s a good news story if ever there was one. And the beauty of it all is that it cost the charity nada!

You can follow The Rose Project on Twitter: www.twitter.com/theroseproject

Update: here’s a great round up of US companies listening and responding to their customers through Twitter.

Posted in Twitter | 2 Comments

Comments (2 responses)

James Corbett @ January 20th, 2009 at 1:45 pm
Congratulations on what would make a wonderful case study for a bunch of SocialEntrepreneurs.ie I know. Care to answer a few questions via email?
Fin Keegan @ January 22nd, 2009 at 12:03 am
Now when people ask me what the fuss is about Twitter and why they should use it, I’ll point them to this story.

Well done–and good luck with the project!