Pre Reboot 10
June 24, 2008 at 8:28 am
Am off to Reboot in Copenhagen tomorrow. Looking forward to inspiration, some relaxation (!), and some mind-bending talks and chats to cool people. The theme this year is FREE, here are my thoughts on that. Note that none of these thoughts have been ‘influenced’ by the website because I have given up trying to learn how to use that piece of crap. Reboot is a brilliantly organised inspiring event but the website sucks. I was horrified to find that my profile is still showing as attending last year’s events. And as a mark of just how bad it is - you have to register to attend the boat party drinks - and I have not been able to do so!
Free spirit. Free love. Freedom of choice.
That’s what I think of first.
- The web started out free - should we have to pay? If we don’t pay, then who owns?
- If we give too much for free, then is it valued? That was my learning from last year. No more freebies!! Because freebies aren’t valued as much as even a nominal fee. They tend to get abused and taken advantage of.
- Free delivery and how contentious an issue that can be.
Last year’s theme was human and I have spent the 12 months since last Reboot noting how much more humanity surrounds us in business life these days than before. I’m curious and excited to see how Free works it way into my head, and I’m thankful in advance to those who are responsible.
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