Charity Campaigns
March 5, 2008 at 9:26 am
While I’m working myself up to having a VENT about PAYPAL, my new Most Despised, I thought I’d mention two campaigns that came by my inbox in the last 3 days. What I like about both of them is that they make it easy for me to take action. In just 2 clicks, I’ve done my bit for climate change and for a stateless Palestinian.
- Trocaire: loving their recent work both online and offline. Last year they courted controversy with the ad that was banned. This email is executed brilliantly. From the attention-grabbing subject line “Be a climate change journalist” to the nifty “2 clicks and you’re done” email to John Gormley or Hillary Benn in the UK, it’s very impressive. In an era of donor fatigue, it’s not asking me for money, but succeeds in getting something way more valuable - my attention and my time. Now go and do it.
- Amnesty International: part of their fabulous Unsubscribe-Me campaign, they have created an international action page for people like you and me to get involved in the campaign to get Maher Rafat al-Quwari repatriated to a safe country; to anywhere but Guantanamo Bay. The one downside of this action page is that it links you to the US Army website where you’re supposed to be able to work out for yourself which part of the army you should direct your request to. It scores highly in that they give you the text to use. But I didn’t want to get my head around the US Army website, so I hit the contact us button on the unsubscribe me site on Saturday asking for help. Let’s see how long it takes them to respond. I really hope that Amnesty isn’t an all gloss, uber designed campaign with no follow up. View recent post on lack of contact us.
Comments (4 responses)
Oh dear, what a waste of time. I always wanted to join A.I. but sorry to say never got around to it. Imagine my surprise when I was sorting through laundry and a text came on my phone inviting me to join up with just a simple return text. I thought that was excellent and joining only took a second. Good marketing;)
Hi Mayrose - I have to agree the US Army site is not exactly friendly to navigate. I would have linked directly to the page but it is not so easy. This is where you need to go:
Scroll down and click: ‘Contact the Dept of Defense’
Then click: ‘Make a Comment, No Response Provided’
All follow up and no gloss:)
Thanks Damian. Duly done and submitted. Good luck with it.
Hey Mary-Rose, great work on the blog and some great entries, like your style, keep it up, Peter
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