Maryrose Lyons blogging since 2003...

Best Emails of 2007

November 29, 2007 at 5:00 pm

Just took a look at the Marketing Sherpa Email Marketing Award Winners for this year. It always makes interesting reading and for anyone involved in email marketing, it’s essential and indeed, voyeuristic reading. Clever copy and easy to skim design always makes a good email. But smart planning of your email activity is also key.

Below is a summary of the most compelling category winners – I’ve put them down in the order that I think are best, not necessarily the order the judges went for:

Best Email For Marketing Purposes

ISITE Insight – differentiated themselves by delivery (on a full moon!). It’s got short snippets on the right that share info at a glance. No more than 3 stories on the left, catchy headlines make me want to read more. Plus they introduce their team in a compelling way. I’ve been complaining about the busy-ness of the Brightspark newsletter for oh, a full year now! Seeing this email has inspired me to put a redesign of Walking The Talk top of the list for 2008. There. I’ve now committed.
Ariad – take note financial people – bright and colourful design, content is real, my only complaint is that they over-use the arrows >>>
Olympus – it scored with the judges because it’s well chunked for the preview panel, but it looks a little too much like a web page for my taste. I like the fact that a high proportion of the content is user generated.
Zondervan – the bit I liked about this is the fact that clickthroughs are to text, audio and video – not just text!

Best Welcome Letter

I didn’t like the Motley Fool one at all. What do you think? Does it do it for you?

And because it’s coming up to Christmas, here’s a seasonal winner – Sprint Holiday Campaign

Other categories you can review on the Marketing Sherpa site are: