Adland Reaction
November 8, 2007 at 9:23 pm
I read this post with amusement, Ian Tait’s angsty post about the cover of the latest “Campaign” magazine in the UK. It seems that the ‘ad-men’ are switching on and moving over, and as Ian says “HOLD ON TO YOUR HATS PEOPLE, THE ‘PROPER’ INTERNET’S COMING, JUST AS SOON AS THAT GUY WHO MADE THE AWESOME TWIX AD IN 1986 CAN FIGURE OUT HOW TO LOG-ON TO ONE OF THOSE WORLD WIDE WEBS.”
Well if they’re still waiting over there in the UK, how much longer have we got to wait here?
This time last year I read with great enthusiasm in the IMJ (Dec 2006 issue) how all the adland chiefs were predicting that this would be the great year for digital….
Nothing has happened. I’ve not witnessed a rise in creative ideas coming at me from the advertising space. If you call the addition of a new category called FMCG in the shiny foil wrap spider awards a development, then that’s pretty sad. The only contender for the best interactive marketing campaign is Powerade’s Never Give Up. And that’s just because its shows early signs of joined up thinking.
When oh when is agency land going to wake up and contribute to what’s going on?
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