Maryrose Lyons blogging since 2003...

Find out how many seconds people spend on your home page

August 21, 2007 at 11:46 am

In response to yesterday’s post, where I posed the question about the real amount of time visitors spend on our home pages, Gordon Murray of eWrite has come forward with a script he’s written to measure just that.

Please Take Part in Some Irish Research
Let’s establish how long visitors take before they leave Irish home pages. So what if this information exists for US, UK, etc. What I’d like to know are the results for Irish sites. If you would too, then read on….

I’m writing to all of Brightspark’s clients today to ask them to take part in this research. All we need to do is add a little piece of code to their sites and soon we’ll start seeing how long each visitor spends on their home pages. Results will be shared in the next edition of Walking the Talk. Subscribe here.

Why is this important?
If you know how long you’ve got, you can tailor your content to your audience.

Interestingly enough, I had thought that landing times would have sped up in this post-Google age, but a quick look at my site’s stats from yesterday show an average of 40 seconds. So I have 40 seconds to make my pitch that my site is worth staying on and browsing. That’s quite a long time actually, so I can probably get away with more text.

If you find that your site visitors spend 10 seconds, then I’d be going straight to the buy line, big buttons, no messing around.

If you want to know how long visitors spend on your home page, contact us and we will get you started.
(This is not a fancy sales technique to hook you in! It’s just out of interest)

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