Smart Telecom Site Live
July 11, 2007 at 6:18 pm
This has been keeping me busy for a little while now. Glad to see it’s live and the client is very happy with it. View site.
Our role involved planning, content copywriting, design, and build.
It felt good to be writing clear content for a site that sells broadband. As a consumer over the years, it never ceases to amaze me how much tech speak creeps into broadband provider websites. I defy anybody to find anything on the spanking new Smart Telecom site that is not easily understood by even your granny! Nice use of Ajax too on the FAQ section - even though I say so myself.
Comments (6 responses)
Nice clean design, great content and good clear calls to action. Good work
Coming from one of the leaders in usability in Ireland, Lar, that’s huge praise indeed. Thanks.
Can I quote that?
Nice site, but there’s no way my granny would understand “no contention”
What kind of granny in her right mind doesn’t know ALL about contention Tom? [Good point, but there had to be some concessions to the IT minded people in the team]
In fairness, she probably wouldn’t even know what broadband is - so not really the type of customer Smart are after :)!
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