Go Green!
March 20, 2007 at 2:50 pm
Was thinking over the weekend that another reason in favour of Email Marketing over say, direct, is the carbon footprint. It’s greener to communicate with your contacts through email.
In the years to come, I think this reason might outweigh the huge list of very valid other reasons, ie. it is less expensive, more targeted, generates full and detailed reporting, etc.
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