Maryrose Lyons blogging since 2003...

If you haven’t yet drunk the Kool Aid…

August 4, 2006 at 2:18 pm

…then this might help you – great manifesto from people at ChangeThis

Summary of the main themes of Web 2.0 which I have lifted directly from the manifesto:

• Collaboration: the first theme is about people working together, collaborating, to
  create software, content, communities, art, music, literature, and a multitude of other
  things. Web 2.0 tools and applications support this type of interaction at their core.
• Conversation: There is a conversation happening and it’s not just happening in your
  corporate website forum. It is happening on blogs. It is a public conversation about
  politics, business, social issues, and anything else you can imagine, including your
  company. Tools are developing rapidly in this area and we have a long way to go, but
  these are exciting times. There is a conversation going on right now that you could
  contribute to or learn from. What are you waiting for? Join in!
• Community: We have had online communities now for at least fifteen years or more.
  But the tools for building online communities are now becoming more widespread
  and communities are forming around every imaginable (and unimaginable) subject,
  product, and industry. If you are looking for your “tribe”, they are probably out there
  somewhere.
• Connection: we are building messaging systems that now connect people to people,
  people to machines, and machines to machines. The names of these systems are not
  important but their function is.
• Content Creation: It turns out that if you give people the tools to create “stuff”, they
  do just that. In fact, they create so much stuff that it quite frankly upsets our
  assumptions about who in our society are the creators and who are the consumers.
• Cumulative Learning: think of cumulative learning as peer reviewed journals for every
  person on the planet with internet access. People can now build on the knowledge of
  others (through the miracles of search and wikis) faster than at any time in history.
• Collective Intelligence: In certain conditions, it turns out that groups of people are
  smarter than individuals. This is counter-intuitive and odd but apparently true.
• Change of scale: Web 2.0 companies can scale up fast. Because of the spread of
  broadband internet and the sheer number of people on the internet, we are seeing
  key measures (number of users, time to market, time to exit) that are quite
  extraordinary.
• Core values: Openness, transparency, and a respect for users are three core values
  that seem to permeate Web 2.0 definitions and discussions.
• Cheap and Fast: A key quality of Web 2.0 is that developers and entrepreneurs
  can build, deploy and profit from applications for less money and in less time than
  ever before.

We take a Web 2.0 approach to all of our work, working with clients to build communities, adding blogs to client sites where they are relevant, and one such site that we have recently created is for Simpson FT PR. (Go on – have a quick look, then come back to me…)

What better candidate to blog than Ronnie Simpson, one of the most experienced PR consultants in the country? Ronnie’s company, Simpson FT PR, is a specialist PR financial and technology PR firm whose client list is a veritable ‘who’s who’ of the major players in the country. We’re pretty chuffed that when it came to getting their own site re-done and making the move to email communication, that Simpson chose Brightspark. And we’re really glad that they were open to having their site “Web 2.0 ified” a bit.

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