I was asked to look at Google Grants for a not for profit client, and I can’t help wondering is Google being deliberately obtuse?
Google is the master of communicating a message with the optimal use of space – so why is it that when you land on the Google Grants (for Ireland) page, you are presented with a big call to action video that is 1.37 minutes of nothingness! Now I know that’s all nice and economical from a localisation perspective, but why bother?
Next tab up is ‘what is adwords’ – 3 bullets of genericisms, with no call to action on the page!!
Then we get to the programme details, on the Irish site, and all the information like how much you can get is listed in dollars. And there are a lot of eligibility restrictions.
Apply today – pedantic Spelling & Grammar Police say it should be in upper case to be consistent with the rest of the titles on this page, and there’s a rather ugly unstyled form:
C’mon Google – would you ever put a little more ux and
design style onto your Grants page?
Show that you care.