Social Media Consultative Training
It doesn’t exactly roll off the tongue, but believe me, the content is much stronger than the title! I’ve developed this series of workshops based on client demand over the latter half of 2012. This town is coming down in people offering social media training… yet ask anyone who has attended a 12 week course if they can sit down and write a social media strategy, and then go about putting it into practice, they will look at you with something close to fear in their eyes!
That is why I created this consultative training for social media.
It starts off in training mode – with a half day on social media: defining it and considering the philosophy and ethos around participation. We look at the “Big 3″ (Facebook, Twitter, LinkedIn) in more detail – diving down and truly understanding how to rate a social presence based on more than just number of likes or design! The different roles of Twitter, Facebook, etc. are examined, and the session ends with the group critiquing their own presence if applicable. This session will conclude with a serious discussion on the scope of your social media activity. What is the purpose of you getting involved? Until we define why, it’s hard to know how.
Then we set the agenda for our next session. Agreeing on the actions the group will take before we meet again, ie. building Twitter lists, identifying Influencers in their market, and reviewing competitors and scoring their activity.
Next up is a half day on my famous writing for the web training. This is essential if you’re going to be writing to be read online – whether that’s copy on a website, a blog, a business email, a 20 word Facebook wall post, or a 140 character Twitter post. Much has been written about this in the past, but essentially it covers how to write to be scannable, skimmible, and finessed. Plus how to measure your results.
Now the fun begins…
The really chunky social media strategy piece is a full day session. It starts off with a look at social media monitoring tools. I will demo real results achieved on your brand or business over the past week. This starts a discussion on when we would engage and when not – towards the beginnings of an engagement process doc. We’ll use some of the better free listening tools in this session and we’ll work out an achievable process for you to introduce listening to your weekly activity. Free listening tools are more than just Google Alerts you know!
Now we’ll go back to Facebook and Twitter and we’ll look at the results of the homework you had to do. This will form the basis for the editorial planning where we’ll plan your next three month’s activity. We’ll start off by establishing test scenarios for your frequency of posts. Then we’ll factor in your marketing activity and see how your social media can support that. There’s a lot more to it, but it really depends on individual organisations as to what else is included. The output of this is a skeleton plan which you can go off and copywrite using your newly acquired web writing skills.
Then it’s over to you to go and do it!
We meet again some weeks later and you can have all your ‘from the field’ questions answered, and we will spend some time on looking at apps, other platforms, and using online ads.
Pretty comprehensive. Always practical. Not a hint of waffle.