Why A Bad Review Isn’t Necessarily A Bad Thing

In a follow on from yesterday’s post, I find myself quoting this very frequently these days:

Did you know that the overall psychological effect of having a bad review posted about you that you reply to in a constructive way, is more positive than if someone wrote a good review about you in the first place?

Now I don’t know anyone who’d be ballsy enough to take this to its logical conclusion and get some bad reviews written about them that they can then refute?  Do you?  :)


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