Share & Like Culture Alive & Well
A funny thing happened yesterday. We launched an app for a Carmen Wines promotion where users can win one of six exclusive handbags designed by Pauric Sweeney especially for the brand. The bags are to die for! I have seen one with my own eyes, beautiful. Would look good on any arm.
When the app went live, there were posts on the wall telling fans about the competition and saying “enter our competition now”. The interesting thing is that most people went straight into “liked and shared” mode. They assumed that the competition mechanic was the (illegal according to Facebook law) one of like us and share to win!
Another post was made a little while later informing fans that to enter, they need to watch a video answer a question, and it included a link. Again people ‘liked and shared’. Less this time, but still…
So we did up this image, which points to the app itself, and still we had a liker and sharer!
You can’t really blame people
If most of the other fan Pages aimed at Irish people are asking them to like and share in order to win a prize, and we know that people don’t really read online…
There was an interesting discussion about this over on LinkedIn last week. I know my comment came across as a bit laissez faire:
All you can do is warn people that it can happen, but it’s kind of like email marketing rules… I’ve never known anyone to be fined for not adhering to the EU Guidelines.
It is like email marketing rules. No one has ever been fined. But it’s a shame when a brand goes to the trouble of investing in an app that is Facebook compliant, that contains a little thought, and lovely design, which is precisely what we’ve done for the Pauric Sweeney handbag for Carmen Wines. Go and check it out and see for yourself.