Is It Just Me? Or…
Is there a lot of sloppy marketing going on?
Yesterday I saw a pay per click ad for a walking festival in Leenane with a link to Delphi Resort & Spa – which I love, so I’d find it very easy to justify a stay there due to the walking! But when I followed the link there is nowhere on the site that mentions walking, let alone a festival! So Delphi are spending money on Adwords that are generating a conversion of zero. I emailed them to let them know. 24 hours later, no reply and no additions to the website.
This morning I received an ezine from Kildare Village. Now their marketing is usually pretty good. Today had a feature on accessories and a competition to win some. I watched their video – which was really stylishly produced, and I was really engaged with it… at the end it wasn’t clear to me what to do? I went to the site and there’s the video again, but there’s no clue as to how to enter their competition.
Is it just me or is there a lot of sloppy marketing going on?