Not Liking New Toyota Dylan McGrath App
I did when I saw it first, really I did. There’s nothing more I”d love than have Mr McGrath come round my house to cook for me… at least that’s what I thought the prize was, #fail1 – the landing tab doesn’t really give much away in the line of prize description:
So I liked, I entered, gave 5 types of permission (which is a lot), and then proceeded to the competition mechanic itself. I’m prompted to create a table (give Toyota my data) and then invite my friends. Now my friends are busy people and unlike me, they don’t spend a whole lot of work time on Facebook, so if I sent them a message from Toyota about this, they might be a bit peeved. Anyway I prefer to choose whether to send an invite or not…
#fail2: if you don’t send the message to your friends, you don’t create your table. It’s a forced viral. That’s where it lost me. I’m not prepared to send messages to 5 people in order to enter a competition. There are other viral options that Facebook offers such as post to wall, which I’d be happy to do, and let’s face it – if I post to my wall, there are way more people will see it than the 5 people I choose to send invites to.
At this stage, I’ve decided not to enter the competition, but am just having a look around to see what else is there, and this bit is just untidy - if you haven’t yet got winners, just don’t display this, or put up some text to say “Your name could soon be here. Come back soon and fine out…”
I don’t know whose work this is and I didn’t intend to set out to diss it. I actually liked the design of the landing tab and the prize idea is a good one. It’s just the execution that lets it down.