Social Media Awards Finalist
Tomorrow night it’s a dust down the oul’ gúna, invest in a blow dry and put on my best razzle dazzle smile, for it’s awards time again! And this time, me and my team are up for not 1, not 2, not 3… OK let’s try and be a little humble here… 6 awards at the inaugural Social Media Awards.
For the last 18 months or so, I’ve been working with the great team at Tourism Ireland in the role of Social Media Project Manager. It’s a great team to work with because of the vision for embedding social media firmly within the organisation’s every activity, the professionalism of everyone working there, the fun we have, and of course the great results achieved. I work closely with Maxmedia who develop content, Betapond who have developed quite a few apps, gem the contact centre and Radical on media buy. When I began at the end of 2009 Tourism Ireland had a handful of Facebook fans, Twitter wasn’t really happening, and there was no blog.
Now we communicate daily with over 365,000 fans, have several Twitter streams on the go, blogs in English, Spanish, Italian, and French – which are all great – go and read the English language blog. We develop plenty of apps to keep our fans happy and a very impressive social game called Ireland Town to mark St Patrick’s Day. Currently the UK team has a couple of bloggers in Ireland whose trip is being fuelled by Facebook fan’s directions. There are 3 promotions running that offer great prizes and facilitate data capture. And fresh off the block just today is the latest app that is focused on capturing user generated content – Ireland Holiday Stories app. If you have a great story to tell about a trip you took in Ireland, why not come on over and share it with us?
So, tomorrow night, we’re up for an award in pretty much every category we could enter! If we don’t pick up at least one piece of foam I’ll be very disappointed! If you’re going to the awards tomorrow night, come on over and say hi. I haven’t been out to one of those gigs in quite a long time, so it’ll be great to see some old faces again.
Facebook Page for a Non-Profit Organisation
Integrated Facebook Campaign (Page, App and Ads)
Best Twitter Account – Support, CRM
Integrated Facebook Campaign (Page, App and Ads)
Use of Social Media by State Body/Org
Customer Care using Social Media (Integrated)
Innovative Use of Social Media