Write for Web Training – this Friday!
I was quoted in The Sunday Business Post the other week saying that it’s a lot harder to find examples of really bad website writing nowadays than it used to be. I started delivering web writing training back in 2002 and back then it was very easy to find examples of how things shouldn’t be! TD’s were often used as examples of those whose sites tended to be crap. But last year’s general election saw many of my favourites improve their online writing style.
I’m preparing a fresh set of examples for the web writing training course that’s being delivered this Friday. I choose examples that are relevant to the sectors of people who are attending. Corporate Ireland has switched on to the importance of web content. No longer is it acceptable to simply paste in your marketing brochure.
What participants in my course will learn is how we read online and how to structure their writing to make sure it works. Setting up content so it scans easily, ie when people land on your page and give their attention for a couple of miliseconds – does your content make them want to stay?
Then when they make that all important decision of engaging with your content, is it written in a way that they will take it in? A mix of tabloid journalism style with clear explanatory messaging is what we’re after here.
The course is suitable for those who have to write stuff that will be read on the web. It includes writing killer email copy, as well as some little tweaks to style that work for intranets.
It’s very practical and requires no study afterwards; all the messages get planted direct into your head. There are a few places left. If you fancy entering 2009 with the knowledge of how to write to be read, contact me and I’ll put your name down for this Friday.